DIGITAL MARKETING TRENDS IN 2024
THERE ARE 6 DIGITAL MARKETING TRENDS IN 2024. THEY ARE
- SOCIAL MEDIA
- AI’s USE IN MARKETING
- SEO TRENDS
- PPC
- DIGITAL MARKETING STRATERGY
- DIGITAL MARKETING CAREERS
---------------------SOCIAL MEDIA-----------------------
Social media will have another exciting year! In 2024, social media platforms will continue to battle for consumers’ attention and they’ll need to re-examine the way success is measured.
There may also be a shift in dominance as the continuous drama with X (formerly Twitter) leaves room for new platforms like Instagram Threads and Bluesky to rise in popularity, while other networks have the potential to gain new ground for organic traffic
-----------------AI's USE IN MARKETING---------------
There’s no doubt that AI has dominated headlines and thrown many marketers for a loop. In 2024, we predict continued exponential growth in AI capabilities which will require businesses to embrace the technology and stay ahead of the rapidly evolving landscape.
“Just six companies account for 49% of the value of the NASDAQ and 25% of the US stock market,” says Brian Corish, founder of AI-focused consultancy Elemental Intelligence and DMI Global Champion.
----------------------SEO TRENDS-----------------------
It appears that SEO will become more user-centric and technology-driven in the future. As AI and machine learning improve search engines’ ability to deliver results based on users’ intentions in 2024, those changes could be drastic.
---------------------------PPC-----------------------------
Due to the fierce competition for customers, companies can reach their core audiences with relevant messages through paid advertising. With pay-per-click (PPC), marketers can control their spending and stick to a budget.
Unsurprisingly, the leader in this space is Google. Worldwide revenue for Google in Q3 2023 came in at $76.7 billion, of which $59.6 billion was from Google advertising. This was a 9.5% year-on-year increase, demonstrating the appetite for paid ads.
In 2024, that growth shows no signs of slowing down but there will be developments to consider, particularly AI.
------------DIGITAL MARKETING STRATERGY---------
It’s a good idea to examine your digital marketing plan at the beginning of the year. Determining what worked and, more significantly, what didn’t is crucial.
Whether your objective is brand exposure or business growth, a well-thought-out strategy can help you get there. But the plan also directs your group so they know where to focus their efforts and what they should be aiming for.
A well-coordinated AI strategy will be essential by 2024, since only 15% of firms, according to Mesh-AI research, have one that is well-defined and understood. What other priorities exist, though?
------------DIGITAL MARKETING CAREERS-----------
There is still a dearth of qualified digital marketers, even in spite of the fact that many companies are embracing digital technologies and undergoing digital transformation.
This was made clear by the CMOs we spoke with for our research this year, as many of them said it was difficult to locate the expertise required to spearhead change and growth, especially in fields where boosting visibility or the customer experience was the main goal.
These are the 6 things in digital marketing trends in 2024